Trend Scouting on Newbury street

Mules

For this project our group was asked to walk up and down Newbury Street in Boston and take a look into some of the stores for new trends this season. This post will explore the trend of Mules for the S/S 19 season. The more we saw the different mules and the different styles, the more we love the trend.

The five stores we chose to look at are Chanel, Burberry, Dolce & Gabbana, Valentino, and Rag & Bone. Each store carried a different innovation of the Mule and we analyzed each of the different styles that each brand had in its store. Bellow you can find the 5 products we analyzed.

We looked at price, description, store placement. We also looked into defining characteristics: if the product is a fad trend or fashion, who the target customer is, if the trend was going to last, and what characteristics might influence consumer adoption. Then, we put the products in a diffusion curve to express how this products might end up this season.

Group

Taylor Camillo

Lindsay Rutherford

Rosa Diaz